Go Your Own Way – The Path of a Product Company

What does it take to build a successful product company, and more importantly, a company culture that you can be proud of, inside of an ecosystem that is so heavily saturated with companies and cultures of its own? In this talk, Nathan will describe the origin and evolution of IgnitionDeck as it sought to achieve success as WordPress outsiders, and share how they navigated the roadblocks therein. Topics to be covered include product launches, marketing, product development, acquisitions, growth, and achieving scale.

View presentation online